Objective: Brand Marketing is training about branding. Rather than focus on academic theory, the training takes a pragmatic managerial viewpoint. On completion of the course, the participants would be able to: (i) understand the modern concepts of sales, customer- oriented integrated marketing and effective sales management; (ii) use the principles of modern marketing and perform the marketing functions more effectively; (iii) manage the sales functions efficiently in order to achieve the organizational goals and render customers’ satisfaction; and (iv) use different tools for promoting sales including branding for selling more and earning more.
Course Contents: Power of brand, Corporate brand marketing, Corporate image, Corporate communications, Marketing communications & branding, Product VS Brand, Integrated Communications etc; Reputation Management: definition and functions, Reputation management through corporate communication, Elements of corporate communication, Corporate communication tools and platforms, Treating the corporate as a brand , Measuring reputation and reputation ratings; Corporate brand vs. product brand & Corporate brand and visual identity; An Introduction to Marketing; Market Mix and Environmental Factors; Understanding Consumers; Market Segmentation; Market Research and Positioning; Product Development & Pricing Strategy; Tools and techniques of modern salesmanship; How to be a good salesman, Role play, Advertising & Sales Promotion; Sales Management and Distribution Management; Learning Checks & Group Presentation.
Who Can Attend: New Entrepreneurs; Business Managers; Brand Managers; Marketing Executives; Sales Persons, New Entrants in Business and any other interested persons.
Facilitator of the course: Highly reputed, qualified, well-trained and experienced Resource Persons, having ample theoretical and practical knowledge in the related areas, from home and abroad, with current information, are invited to conduct the training course.
Registration: The intending participants may collect Registration Form from DCCI Business Institute (DBI) or download copy from www.dcci-dbi.edu.bd . Participants belonging to the target group will be registered on payment of requisite fees by Pay Order (PO)/Demand Draft (DD) or in Cash in favour of Dhaka Chamber of Commerce & Industry or pay with cost of payment throughbKash, Wallet number 01766018659 (Payment process: dial *247# and select option 3.Payment).
Registration Fees: Tk. 4,500/- (Excluding Vat & Tax).This fee includes cost of Ifter, course materials & certificate.
Discount : 10%for : (i) DCCI Members; (ii) women participants; (iii) graduate students ; (iv) 3 or more participants from one organization for same couse; (v) early bird pakage (payment 5 days before registration deadline).
Registration Deadline: 31 May, 2017. Seats are limited. First Come First Served basis.
We would appreciate if you would kindly nominate concerned official(s) of your esteemed organization for the Training Course. For further information, please contact DBI, Tel: 9552562 Ext. 137, 124 & 123; Mobile: 01718972656, 01913-745062 & 01766-018659; E-mail: email@example.com & firstname.lastname@example.org.