Objectives: Brand Marketing is training about branding. After completion of the course, the participants will be able to: Better understand the basics of brand; Know the steps of building a sustainable brand; Get ideas about successfully launching a brand; Have a clear understanding of brand positioning, Identify the mistakes of Branding & ways of overcome them; Manage Brand more effectively.
Course Contents: Power of brand, Corporate brand marketing, Corporate image, Corporate communications: Marketing communications & branding; Product VS Brand, Integrated Communications etc; Reputation Management: definition and functions, Reputation management through corporate communication, Elements of corporate communication, Corporate communication tools and platforms, Treating the corporate as a brand, Measuring reputation and reputation ratings; Corporate brand vs. Product brand: Corporate brand and visual identity ; Learning Checks & Group Presentation.
Who Can Attend: Entrepreneurs/ Business Managers/ Marketing Managers/ Marketing Executives/ New Entrants in Business/ Industry and others interested in Marketing and Sales.
Facilitator of the course: Highly reputed, qualified, well-trained and experienced Resource Persons, having ample theoretical and practical knowledge in the related areas, from home and abroad, with current information, are invited to conduct the workshop.
Registration: The intending participants may collect Registration Form from DCCI Business Institute (DBI) or download copy from www.dcci-dbi.edu.bd . Participants belonging to the target group will be registered on payment of requisite fees by Pay Order (PO)/Demand Draft (DD) or in Cash in favour of Dhaka Chamber of Commerce & Industry or pay with cost of payment throughbKash, Wallet number 01766018659 (Payment process: dial *247# and select option 3.Payment).
Registration Fees: Tk. 4,500/- (This includes cost of lunch, tea, snacks, course materials & certificate).
Discount : 10%for : (i) DCCI Members; (ii) women participants; (iii) graduate students ; (iv) 3 or more participants from one organization for same couse; (v) early bird pakage (payment 5 days before registration deadline).
Registration Deadline: 18 January, 2017. Seats are limited. First Come First Served basis.
We would appreciate if you would kindly nominate concerned official(s) of your esteemed organization for the Workshop. For further information, please contact DBI, Tel: 9552562 Ext. 124 & 137; Mobile: 01913-756587 & 01766-018659; E-mail: email@example.com & firstname.lastname@example.org.